Question

How to set up a SMTP server for bulk mailing?

We are juniperoites and we are website development and digital marketing company in India. We do email marketing so we need a SMTP server to send bulk mails safely direct to inbox?


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Bobby Iliev
Site Moderator
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January 16, 2021
Accepted Answer

Hi there,

I would recommend carefully going through the DigitalOcean publicly here:

https://www.digitalocean.com/legal/acceptable-use-policy/

The main points are:

You must comply with the laws and regulations applicable to bulk or commercial email in your jurisdiction. In addition, your bulk or commercial email must meet the following requirements:

  • You must have a privacy policy or similar disclosure posted for each domain associated with the mailing;
  • You must have the means to track anonymous complaints;
  • You must not obscure the source of your e-mail in any manner;
  • You must post an email address for complaints (such as abuse@yourdomain.com) in a conspicuous place on any website associated with the email, and you must promptly respond to messages sent to that address;
  • Your intended recipients have given their consent to receive e-mail via some affirmative means, such as an opt-in procedure, and you can produce the evidence of such consent within 72 hours of receipt of a request by the recipient or DigitalOcean;
  • You must use reasonable means to ensure that the person giving consent is the owner of the e-mail address for which the consent is given;
  • You must include the recipient’s e-mail address in the body of the message or in the “TO” line of the e-mail; and
  • You must honor revocations of consent and notify recipients of the same.

As an alternative, I could suggest using an SMTP provider like SendGrid for example which specializes in SMTP services.

Regards, Bobby

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