Tech talk

Customer-Driven Product Development: Building a SaaS

Introduction

As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building– they care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.

About the Presenter

Jake Levirne is the Sr. Director of Product for Developer Experience at DigitalOcean. He loves working with startups and helping build products that are simple, intuitive, and that get the job done. His personal mission is to help more people realize they can build anything they want.

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