Tech Talk

Enhancing Your Brand With Video Editing Best Practices

Published on July 6, 2021

Adam Harder

Enhancing Your Brand With Video Editing Best Practices


About the Talk

You don’t need an enterprise-sized budget and team to do video marketing well. Using the footage you already have, video expert Adam Harder demonstrates editing, messaging, and publishing techniques to help build a brand identity that captures the attention of prospective customers.

What You’ll Learn

  • How to apply a producer mentality to your video marketing strategy
  • Identifying which of your brand assets can be turned into video content
  • Delivering your video narrative correctly
  • Creating platform-appropriate content
  • Simple production tools that anyone can use




Adam Harder is the Senior Video Operations Manager at DigitalOcean. Formerly a broadcast journalist for the U.S. Air Force, Adam has 10 years of production experience ranging from on-site news reporting to documentary filmmaking and video marketing. He leads the creative video strategy for the DigitalOcean marketing team and loves a good story.

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About the authors
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Adam Harder


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