Developers understand that marketing is beneficial, but can be put off by marketing tactics that seem more focused on making a sale than with sharing something they need or value. But self-promotion doesn’t have to be self-centered, and marketing content can — and should — be relevant to what developers have created. Learn how developers successfully use marketing to spread the word about their projects, blogs, and more, often without trying to sell anything.
Stephanie Morillo, M.S. is a product manager and content strategist. She is the author of the books The Developer’s Guide to Content Creation and The Developer’s Guide to Book Publishing. She frequently writes about content strategy, content marketing, and writing for developers. Follow her on Twitter at @radiomorillo.
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