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sudo chown -R www-data:www-data /var/www
worked perfectly fine for us on our website http://www.reckontalk.com
Wordpress most likely runs as the user “www-data”, so you will need to allow it to write to wp-content/uploads.
Since the directory already allows the members of the group that owns it to write to it (775), you just need to change its group ownership to the www-data group:
sudo chgrp www-data wp-content/uploads
Make sure you apply it recursively so that it can write to its subdirectories as well:
sudo chgrp -R www-data wp-content/uploads
sudo chmod -R g+w wp-content/uploads