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Introducing Making Work Work

Find out why startups fail, and what you can do to avoid these common pitfalls.

To reasons startups fail | DigitalOcean

Learn how you can implement a successful go-to-market strategy for your product launch with these five tips.

5 tips for a successful product launch | DigitalOcean

Learn how you can focus on successful marketing tactics for your business in order to attract, convert, and retain new customers.

Successful Customer Acquisition for Startups | DigitalOcean

Learn how you can craft messaging that boosts your brand and gets results.

Effective messaging for startups | DigitalOcean

DigitalOcean experts give their advice for founders and startups during an economic downturn, including how to manage cash burn and key items to focus on.

Top tips for startups during an economic downturn

Learn how startups can find success by utilizing product marketing strategies, ultimately building a strong foundation for growth and increased adoption. 

Product Marketing for Startups | DigitalOcean

How to scale software as a service applications at a low cost. Considerations for saving money scaling SaaS apps. 

How to scale your SaaS product without breaking the bank

How to conduct user interviews and how product and design teams at startups should think about user interviews.

How to conduct user interviews

Learn what customer research is, how it's used, and how to can get started.

Customer research: What it is and how to get started | DigitalOcean

In this episode, host Rachael Lewis-Krisky talks with DigitalOcean VP of Social Impact, Admas Kanyagia, about how companies of all sizes—from startups all the way to mega-corporations—can, and should, prioritize doing social good into their work.

How to be a Do-Gooder Startup

Product marketers are key hires for any tech startup. Learn how to build a team that gets results.

How tech startups can build a winning product marketing team | DigitalOcean

Learn how to measure capital expenditures so you can set an appropriate budget for your startup.

What are capital expenditures and how to measure them | DigitalOcean

Learn the ideal tech startup team structure at different stages in your growth and the best practices for building an organization to last.

The ideal tech startup team structure for rapid growth

In this episode, host Rachael Lewis-Krisky shares her story, philosophy, and experiences with you, all to help us learn and grow better together on 'Making Work Work.'

Bonus: Meet Your Host

In this episode, host Rachael Lewis-Krisky speaks to Wendy Zajack (she/her), Professor of Marketing and Media Relations at Georgetown University, about the best way for a company to focus on impactful and appropriate marketing strategies with limited resources.

The Power of Customer Connections

Learn the must-know tips before hiring your first employee to ensure you do it right from the get-go. 

11 Tips for Hiring Your First Employee in 2023

Use these culture fit interview questions to determine which candidates will (and won't) build your company's culture.

38 best culture fit interview questions to build your team

Learn how to hire remote employees and source talent around the world for your distributed team. 

How to Hire Remote Employees for Your Startup

Non-technical founders can explore several avenues for initial product builds, such as using a dev shop or freelancer, creating the first version using solutions that don’t require coding, or finding a technical co-founder.


Advice for non-technical founders creating a startup

In this episode, host Rachael Lewis-Krisky speaks to Anshu Agarwal (she/her) about her experience with serverless technology and how it can change your business. 

What's Next in Tech? Serverless

How non-technical founders should approach hiring developers and technical employees to build their startup. 

Technical hiring for non-technical founders

Learn how to organize remote onboarding for the new employees on your distributed team.

Best Practices for Remote Onboarding on a Distributed Team

Assess how candidates will fare at an early-stage startup, gauging their ability to work collaboratively, operate autonomously, accept ownership, and embrace ambiguity.

40 Startup Interview Questions to Ask Potential Hires

Use these remote top boards to find remote jobs and recruit remote workers for your distributed team. 

40 Remote Job Boards to Find Work From Home Jobs in 2023

In this episode, host Rachael Lewis-Krisky chats with DigitalOcean's Mohan Ram about what tech innovations are brewing across India.

Tech Innovation in Emerging Markets: India

Follow these tips for advice on planning out your annual budget, objectives, and priorities for the business year ahead.

How to complete your annual business planning for 2023

Understand the traits of an excellent early-stage marketer and how to recruit your first marketing hire. 

How to Hire a Marketer for Your Tech Startup

 Leverage press coverage to grow your business with advice on shaping your company’s narratives, finding the right journalists, and perfecting your pitch.

How to leverage PR for startup growth

Set up an email marketing function that drives product awareness, brand recognition, and revenue growth. 

How to Build an Email Marketing Strategy for Your Startup

Explore inexpensive marketing options beyond paid advertising—from organic social media and PR to content marketing and giveaways. 

20 Low Cost Marketing Ideas for Startups 

Launch your latest product or feature with a checklist of to-dos—from setting up beta testing to schedule social media posts. 

A Product Launch Checklist For Your Next Release 

Get tips and advice from experts on how to build and scale your startup or small business.

Tips for starting and growing your business

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