Increases Bounce Rate
A slow-loading website pushes people to abandon it. Especially on mobile, the slower your site, the more likely it is that visitors will bounce then
Reduces Conversions (Less Money)
In addition to the above, speeding up your website also has an effect on conversions. For example, Portent found that when e-commerce sites go from two to one second page loading time, they can double their revenue.
Diminishes User Experience
All of the above basically comes down to one thing: user experience. If it’s poor, that’s bad for your site, if it’s great, it has the opposite effect.
In some cases, site speed can even decide whether or not a website is usable for your audience at all. One of the most impressive examples for that comes from the early days of YouTube,
Here, reducing the page weight from 1.2MB to 100KB reduced the time it took for users in Asia, South America, Africa, and other remote places to start watching a video from 20min to 2min. Consequently, it opened up whole new markets.
Granted, online architecture has greatly improved since then but the point still stands.
So, in short, if you want keep visitors on your site, increase conversions, rank well in search engines, and keep visitors happy, you need to provide a great experience in terms of speed at all times and on any screen size.
n the following, we will go over 24 ways to speed up your website and make it more appealing to visitors.
Don’t worry if that sounds like a lot. You don’t have to do everything at once. In fact, we’ll be talking about how to decide what to do first further below. If your site is slow, it’s better to implement just a few changes than do nothing at all. You can always carve out additional time to do more.
With that out of the way, let’s go.
Run a Speed Test
When looking to speed up your website, it’s always a good idea to start with a speed test. This will show you where you stand in terms of loading speed currently and also highlight issues your site might have.
You have a number of tools you can use for this. One of our favorites is however, all of them work very similarly to one another.
his shows you exactly what parts of your site are loading in which order and how much time the browser spends with each file and component. They are great to identify bottlenecks and we will reference them often in the course of this article.
With a free account, GTmetrix also allows you to configure different testing locations, browser, connection speeds, and more. It will also allow you to save reports for later comparison, automatically monitor pages, and offers additional features. Highly recommended!