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Accepted Answer
Hi @remylindsay
Is this the guide you are following? https://www.digitalocean.com/community/tutorials/how-to-set-up-nginx-server-blocks-virtual-hosts-on-ubuntu-14-04-lts
If yes, then you simply create the www folder, since it is not created by Ubuntu 14.04 (or the old version of Nginx included in that version)
It doesn’t really matter if you put your website in that folder or not - it is all configured in the server blocks parameter of Nginx called root.