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In SEO, you need to take care of both the activities i.e. On-Page SEO & Off-Page SEO.
On-Page SEO is like your business place, which you need to furnished well before advertising it.
Off-Page SEO is like, to push the public to come and visit your business address.
SEMRush is very good. It gives you a full SEO audit including toxic and potentially toxic backlinks. Very in-depth in my opinion. If you only want backlinks, MonitorBacklinks do a 30 day free trial.
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