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How do I manually calculate average session duration?

Posted August 8, 2020 362 views
DigitalOcean ArticlesBig DataData AnalysisGraphQL

Hallo guys, can anyone help me tell the exact formula of the average session duration where to get from? I’m having trouble finding a manual calculation of the average session duration

For example, from the google analytics report, I got an average session duration of 20 seconds. How is the manual calculation?

I’ve tried to calculate with this formula “Avg Session Duration = Session Duration / Sessions” but didn’t find the same result

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rifulabyssal
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rifulabyssal

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1 answer
bobbyiliev August 8, 2020

Hi there @rifulabyssal,

To calculate the average session duration you need to divide the total duration fo all sessions on your website in seconds by the total number of sessions.

Let’s say that in 1 day you had 5 website visitors:

  1. Visit: 100 seconds on your site
  2. Visit: 50 seconds on your site
  3. Visit: 120 seconds on your site
  4. Visit: 20 seconds on your site
  5. Visit: 5 seconds on your site

So what you need to do is add them all together:
For example, say in one week you had three website visitors: 

100 + 50 + 120 + 20 + 5 = 295 seconds

Then divide that number by 5 as there were 5 sessions:

295 / 5 = 59

So the average session duration for that day on your site was 59 seconds.

Hope that this helps!
Regards,
Bobby

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