404 not found errors

Google’s crawler says that I am returning a soft 404 error message. How do I fix this?

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The 404 not found error page is the page a user sees when they have sent a valid link to a certain page on your website, but the page no longer exists. The 404 not found error page is designed to be a distraction-free zone. It should be simple, clear, and should give the user enough information to track down the content they were looking for. The 404 not found error page message should be consistent with the rest of your site content and branding.

Bobby Iliev
Site Moderator
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May 12, 2022


A 404 message means that the page that Google is trying to crawl does not exist. Do those pages actually exist on your website?

If those pages are not valid, I would suggest a few suggestions:

  • Add those pages so that they actually exist
  • Create 301 redirects from those pages to your home page for example

For more information I could suggest this article here: