I am run a small firm and i want to send promotional email updates to my old customers and probable ones. I guess around 100,000 emails per month to various people. What would be the best way to do it. I will not have a fixed set of subscribers.

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If your sending from your server / own built application, the best way to do it would be to set up phpmailer and use an SMTP sending service otherwise your server ip could get blacklisted.

If your using Wordpress, mailpoet is quite useful and you can pop your SMTP settings straight in from a service like SendinBlue or Mailjet

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