Google Analytics labeling organic traffic as direct traffic


I recently migrated to a new server, and I noticed that my Google Analytics started labeling organic traffic as “direct traffic” immediately after I migrated.

I used WP Vivid to migrate the WordPress site over and kept everything the same, including the Google Analytics tag, so I’m sure why traffic is being mislabeled.

Any idea what’s going on?

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Bobby Iliev
Site Moderator
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December 4, 2022

Hi there,

I can see that you have an HTTP to HTTPS redirect, if your referral traffic is coming directly to HTTP, it is possible that Google loses the track of the referral source after the redirect.

What you need to do is to make sure that your referring traffic points to the HTTPS version of your domain name rather than the HTTP version so the referrer domain does not get lost during the redirect.

Hope that this helps!



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