How do I do this on my Wordpess Ubuntu 12.10 installation

Posted November 18, 2013 2.3k views
Change the ownership of the folder recursively for this domain to the user the web server runs as (typically "nobody"). You can ask your hosting provider or system administrator how to do this.

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2 answers
"...the user the web server runs as (typically "nobody")."

Not true on Ubuntu. The command you're looking for is:
sudo chmod -R www-data:www-data /path/to/WordPress/Installation
The correct command is chmod (and not chown). :]