On the Django one-click install image, the gunicorn process is being run via Upstart which will restart it if it's killed. So you need to run:
service gunicorn stop
in order to stop it completely.
To serve your own Django project, there are two key files that you need to change to remove references to
you need to change the name and the pythonpath to match your new project. In
, you need to change the paths to both your media and static files to match your new location.
See this article for more details on the configuration files: https://www.digitalocean.com/community/tutorials/how-to-use-the-django-one-click-install-image