Datacake: Growing a low-code platform on DigitalOcean

Datacake is a low-code IoT platform that allows customers to easily create custom IoT applications for a variety of use cases, including condition monitoring, data logging, real-time dashboards, data analytics, and more.

Founded in 2017 in Germany, the business began experiencing rapid growth in 2020. As the organization grew, the team at Datacake needed to spend less time maintaining backend infrastructure so that they could focus their efforts on building and maintaining their application. They also needed an infrastructure solution that was reliable and easy to scale in order to meet the increasing demand for their products.

Partnering with DigitalOcean

As the Datacake team researched infrastructure platforms, they noticed that many developers in their online communities reported positive experiences with DigitalOcean and often recommended DigitalOcean for business. With that community validation, they decided to try DigitalOcean. The team was immediately impressed. They discovered that migrating their services to DigitalOcean was simple and straightforward and found the platform to be reliable and easy to use. As an added benefit, they built relationships and exchanged knowledge with the large and supportive group of builders available to them through DigitalOcean’s communities and appreciated access to exceptional customer support. 

Built for sustainable growth

In the last two years, Datacake has grown tremendously. In the last year alone, they’ve seen an increase of 300% in devices and users on the Datacake platform and experienced a 400% increase in their annual run rate. They’ve sustained a 10x traffic increase and have grown the internal Datacake team by 300%. While the organization is based in Germany, they are now a globally used platform, with accounts across 40 countries worldwide. 

DigitalOcean has been a key component of Datacake’s successful growth. The company leveraged DigitalOcean’s managed offerings, including Managed Kubernetes and DigitalOcean Spaces, along with products such as managed Redis and managed PostgreSQL in order to have more time to focus on their application and spend less time managing infrastructure. The auto-scaling capabilities provided by DigitalOcean have enabled the organization to confidently serve an excellent experience to their customers. 

“For startups and other companies, DigitalOcean is a great fit. Compared to other products that are hard to maintain, DigitalOcean makes it super easy to spin up a server or whatever else you are looking for.” —Simon Kemper, CEO, Founder

As Datacake continues on this trajectory of rapid growth, the company plans to maintain a close partnership with DigitalOcean. 

“We’ve built a close relationship with DigitalOcean, and due to that relationship and the quality of the product itself, we don’t anticipate moving to a new cloud provider. We appreciate how DigitalOcean continuously develops new products and how the new offerings often fit the needs of our business.”—Simon Kemper, CEO, Founder