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Accepted Answer
Neil,
Check out Hugo. It’s designed to generate blog-style sites in pure HTML using Markdown for the content. You can use Nginx & Let’s Encrypt to run a secure web server hosting those HTML documents. Best of all, there are existing tutorials for each of these tools.
Good Luck!
It should look sharp and clean without a lot of design effort. I’m more of a techie so I’m not interested in spending a lot of time on design.
In this case, I recommend sticking with WP ecosystem due to vast variety of ready-made themes available. Some of the themes are free too.
Anyway, since the original question is about an alternative, I recommend Ghost.
Medium is famous among the techies too.
Probably, you have heard about both already!
If your a developer I would go with October CMS. It’s much easier to customize compared to WP and has a wonderful blog feature where you can write in markdown.
I used WP for years and still have some sites running on it but I’m slowly migrating them to October.