// Tech Talk //

Enhancing Your Brand With Video Editing Best Practices

Published on July 6, 2021 · Updated on July 6, 2021
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By Adam Harder

Enhancing Your Brand With Video Editing Best Practices


About the Talk

You don’t need an enterprise-sized budget and team to do video marketing well. Using the footage you already have, video expert Adam Harder demonstrates editing, messaging, and publishing techniques to help build a brand identity that captures the attention of prospective customers.

What You’ll Learn

  • How to apply a producer mentality to your video marketing strategy
  • Identifying which of your brand assets can be turned into video content
  • Delivering your video narrative correctly
  • Creating platform-appropriate content
  • Simple production tools that anyone can use




Adam Harder is the Senior Video Operations Manager at DigitalOcean. Formerly a broadcast journalist for the U.S. Air Force, Adam has 10 years of production experience ranging from on-site news reporting to documentary filmmaking and video marketing. He leads the creative video strategy for the DigitalOcean marketing team and loves a good story.

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About the authors
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Adam Harder


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