Tech talk

How to Position Your Idea With User Research

How to Join

This Tech Talk is free and open to everyone. Register below to get a link to join the live event.

Format Date RSVP
Presentation and Q&A August 11, 2020, 12:00–1:00 p.m. ET

If you can’t join us live, the video recording will be published here as soon as it’s available.

About the Talk

After quick-and-dirty validation of your idea, now what? How do you know when to prioritize user feedback, iterate, or completely pivot? In this Tech Talk, Colleen Diez, Lead User Researcher at DigitalOcean, will present some easy and effective research tools that help you use research to guide product development and customer satisfaction.

What You’ll Learn

  • Research methods to prioritize the right potential new features to build
  • How to target customers based on their internal motivations
  • How to use quality metrics to iterate for launch
  • Tips for synthesizing and making sense of your research data
  • When to know if you have found the right audience, or if it’s time to change strategy

This Talk is Designed For

  • Entrepreneurs
  • Startups
  • Small-to-medium sized businesses

About the Presenter

Colleen Diez is currently the Lead User Researcher for DigitalOcean. A former XML/XSLT developer, she loves making connections, finding patterns in information, and telling stories about people and technology.

To join the live Tech Talk, register here.

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