// Tech-talk //

Marketing and Growth Strategies for Startups

Published on July 1, 2021 · Updated on July 2, 2021
Default avatar
By Fung-Lin Wu
Developer and author at DigitalOcean.
Marketing and Growth Strategies for Startups


About the Talk

If you’re working at a startup and trying to build out your marketing function, then this talk is for you.

What You’ll Learn

  • Building out a marketing function at a startup
  • Defining marketing strategies and metrics
  • Scaling a marketing team for immediate and long-term business needs




Fung-Lin Wu is the Director of Retention Marketing at MongoDB. She is responsible for driving user activation and engagement throughout a customer’s lifecycle to retain customers and to reduce churn. She has over 10 years of marketing experience in demand generation, retention, and marketing operations.

Prior to MongoDB, she worked at companies including Datadog, Managed by Q, and DigitalOcean, helping to build marketing functions from the ground up. Fung-Lin received her B.A. from the University of Michigan and M.B.A. from Columbia Business School.

If you’ve enjoyed this tutorial and our broader community, consider checking out our DigitalOcean products which can also help you achieve your development goals.

Learn more here

About the authors
Default avatar
Developer and author at DigitalOcean.

Still looking for an answer?

Was this helpful?
Leave a comment

This textbox defaults to using Markdown to format your answer.

You can type !ref in this text area to quickly search our full set of tutorials, documentation & marketplace offerings and insert the link!