What’s the best way to attract customers effectively and efficiently? Explore practical tactics that you can apply at each stage of the marketing funnel, and delve into meaningful metrics that move the needle.
Arif Kadir, VP of Revenue Marketing, DigitalOcean Arif is Vice President of Revenue Marketing where he leads the scaling of DigitalOcean’s self-service acquisition and retention of customers and has spent a number of years focused on self-service growth at B2B SaaS companies.
Prior to DigitalOcean, Arif was a Senior Director of Business Operations at Twilio, and worked closely with marketing and related teams to drive successive years of accelerated self-service revenue growth in Twilio’s SendGrid business unit. Arif has also been part of the self-service SMB merchant acquisition team at PayPal; drove partner marketing and funding at Khan Academy, one of the world’s leading edtech nonprofits; and was a management consultant at McKinsey & Company.
Arif holds a Bachelor’s in Politics, Philosophy, and Economics from the University of York in the UK, and an MBA from the Wharton School of the University of Pennsylvania.
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