// Tech-talk //

New Customer Acquisition for Startups

Published on July 6, 2021 · Updated on July 2, 2021
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By Arif Kadir
Developer and author at DigitalOcean.
New Customer Acquisition for Startups


About the Talk

What’s the best way to attract customers effectively and efficiently? Explore practical tactics that you can apply at each stage of the marketing funnel, and delve into meaningful metrics that move the needle.

What You’ll Learn

  • A simplified growth framework that helps you attract, convert, retain, and grow your customers
  • B2C and B2B tactics for driving top-of-the-funnel growth
  • MarTech stacks that help enable metrics-led experiments


Arif Kadir, VP of Revenue Marketing, DigitalOcean Arif is Vice President of Revenue Marketing where he leads the scaling of DigitalOcean’s self-service acquisition and retention of customers and has spent a number of years focused on self-service growth at B2B SaaS companies.

Prior to DigitalOcean, Arif was a Senior Director of Business Operations at Twilio, and worked closely with marketing and related teams to drive successive years of accelerated self-service revenue growth in Twilio’s SendGrid business unit. Arif has also been part of the self-service SMB merchant acquisition team at PayPal; drove partner marketing and funding at Khan Academy, one of the world’s leading edtech nonprofits; and was a management consultant at McKinsey & Company.

Arif holds a Bachelor’s in Politics, Philosophy, and Economics from the University of York in the UK, and an MBA from the Wharton School of the University of Pennsylvania.

If you’ve enjoyed this tutorial and our broader community, consider checking out our DigitalOcean products which can also help you achieve your development goals.

Learn more here

About the authors
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Developer and author at DigitalOcean.

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