// Tech-talk //

How Developers Can Create Personal Brands Through Online Presence

Published on November 11, 2020 · Updated on November 10, 2020
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By Stephanie Morillo
Developer and author at DigitalOcean.
How Developers Can Create Personal Brands Through Online Presence


About the Talk

Developers understand that marketing is beneficial, but can be put off by marketing tactics that seem more focused on making a sale than with sharing something they need or value. But self-promotion doesn’t have to be self-centered, and marketing content can — and should — be relevant to what developers have created. Learn how developers successfully use marketing to spread the word about their projects, blogs, and more, often without trying to sell anything.

What You’ll Learn

  • How to avoid common marketing mistakes
  • How to create a value proposition that aligns with your goals
  • How to increase visibility and discoverability by improving your online presence

This Talk is Designed For

  • Developers that are weary or ambivalent about marketing and self-promotion


About the Presenter

Stephanie Morillo, M.S. is a product manager and content strategist. She is the author of the books The Developer’s Guide to Content Creation and The Developer’s Guide to Book Publishing. She frequently writes about content strategy, content marketing, and writing for developers. Follow her on Twitter at @radiomorillo.

If you’ve enjoyed this tutorial and our broader community, consider checking out our DigitalOcean products which can also help you achieve your development goals.

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About the authors
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Developer and author at DigitalOcean.

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