// Tech Talk //
Marketing and Growth Strategies for Startups
Video
About the Talk
If you’re working at a startup and trying to build out your marketing function, then this talk is for you.
What You’ll Learn
- Building out a marketing function at a startup
- Defining marketing strategies and metrics
- Scaling a marketing team for immediate and long-term business needs
Resources
Presenter
Fung-Lin Wu is the Director of Retention Marketing at MongoDB. She is responsible for driving user activation and engagement throughout a customer’s lifecycle to retain customers and to reduce churn. She has over 10 years of marketing experience in demand generation, retention, and marketing operations.
Prior to MongoDB, she worked at companies including Datadog, Managed by Q, and DigitalOcean, helping to build marketing functions from the ground up. Fung-Lin received her B.A. from the University of Michigan and M.B.A. from Columbia Business School.
Want to learn more? Join the DigitalOcean Community!
Join our DigitalOcean community of over a million developers for free! Get help and share knowledge in our Questions & Answers section, find tutorials and tools that will help you grow as a developer and scale your project or business, and subscribe to topics of interest.
Sign upauthor
This textbox defaults to using Markdown to format your answer.
You can type !ref in this text area to quickly search our full set of tutorials, documentation & marketplace offerings and insert the link!
