Marketing and Growth Strategies for Startups

Video

About the Talk

If you’re working at a startup and trying to build out your marketing function, then this talk is for you.

What You’ll Learn

• Building out a marketing function at a startup
• Defining marketing strategies and metrics
• Scaling a marketing team for immediate and long-term business needs

Resources

Slides

Presenter

Fung-Lin Wu is the Director of Retention Marketing at MongoDB. She is responsible for driving user activation and engagement throughout a customer’s lifecycle to retain customers and to reduce churn. She has over 10 years of marketing experience in demand generation, retention, and marketing operations.

Prior to MongoDB, she worked at companies including Datadog, Managed by Q, and DigitalOcean, helping to build marketing functions from the ground up. Fung-Lin received her B.A. from the University of Michigan and M.B.A. from Columbia Business School.