Tech Talk

Social Media Marketing for Organic Engagement & Brand Trust

Published on June 30, 2021

Kirby Koo

It’s no secret that social media for businesses has become a pay-to-play landscape. Yet, no amount of paid ads can generate the push authenticity can. Regardless of your budget, there is a way to authentically engage and interact with your customers via social media platforms. Explore organic strategies that help you speak more authentically to your followers while building trust in your brand.

What You’ll Learn

Which metrics really matter (Say goodbye to vanity metrics!)
Engagement optimization tactics
Rooting intentions in values

Resources

Slides

About the Presenter

Kirby is the Senior Social Media Manager at DigitalOcean. She was also the company Culture Champion award winner in 2020. Her work is driven by making a positive impact on others and doing everything with love at our core.

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About the authors

Kirby Koo

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frenco Ltd • November 17, 2022

Social media is not only used for sales and brand awareness. Social support is a form of social proof and can also be seen as a marketing activity. Social Media helps build brand trust in a lot of ways. Whether or not a customer or potential customer follows you, viewing or researching …