Tech talk

Focus: The Art & Science of Not Doing Things

GhostCMSTech Talksdeploy 2020Product DevelopmentBuilding a SaaS


About the Talk

This talk is about keeping a narrow focus on simple, achievable goals. Learn how the Ghost team says no to things that add complexity in the face of overwhelming advice that doing so would lead to failure.

Through 3 concrete examples of things we have said no to (and why), we will explain how keeping things simple has allowed us to create a sustainable, successful business, and how business growth drives decisions to take on complexity later, when it becomes possible.

What You’ll Learn

  • How to do more (than what you think you can do), with very few resources

About the Presenter

John O'Nolan is the Founder at, and is a geographically restless designer, developer, and entrepreneur.

Creative Commons License